Company News
Pay attention to the latest progress of BOSNIE's brand activities, industry forums, terminal empowerment and whole-house customization, and understand the real actions and growth footprint of the brand's front lines.
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Empowering the Upgrade! BOSNIE Shijiazhuang — Red Star Macalline Store joins forces with two partner brands to build a new whole-home renovation service system.
To break down barriers in full‑home customization services and enhance end‑customer deal‑closure and project‑implementation capabilities, on June 9, 2026, BOSNIE Private Residence Customization (Shijiazhuang — Red Star Macalline Store) spearheaded a cross‑visitation and study tour involving its partners, Shangchi Home Furnishings and Shunhui Tiles & Slabs (including Shunhui Tiles, Kaxuo Tiles, HBI Tiles, and I‑ONE Wood‑Like Products). The three parties aim to empower retail outlets and deliver high‑aesthetic, cost‑effective, one‑stop, whole‑home renovation solutions by fostering brand synergy and complementing each other’s strengths. Covering all levels of home‑renovation needs, the three brands… During the exchange meeting, Bosch…
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Home Tunes, Heartfelt Connections: BOSNIE Supports the Public Welfare Performance “Hui Opera Meets Beijing Opera—Affection for Southern Anhui”
Rooted in hometown ties, carrying emotion through opera. To foster cultural exchange between Hebei and Anhui provinces and preserve China’s traditional opera heritage, the public welfare performance “Hui Opera Meets Beijing Opera—Affection for Southern Anhui”—the Shijiazhuang Beijing Opera Enthusiasts Association’s first-ever opera exchange event in Anhui—was warmly staged at the Guangde Grand Theatre in Anhui on May 10. As a key organizer of this event, BOSNIE Home Group lent wholehearted support to the “Opera Returns to Hometown” initiative, providing comprehensive backing for this cross-regional cultural celebration and allowing the resonant melodies of Beijing and Hui opera to echo across southern Anhui. (Chairman Zhao Jiaming with…
Empowering Decoration Enterprises’ Transformation and Upgrading | BOSNIE Co-Hosts the Fourth Yangtze River Delta Decoration Alliance Summit Forum on Industry Development
On April 16, 2026, the Fourth Yangtze River Delta Decoration Alliance Summit Forum on Industry Development was successfully held and concluded. The forum was organized by ZMH Yangtze River Delta Decoration Alliance and the Shanghai–Yangzhou Decoration Enterprise Federation, and co-organized by the WWEC World Educators’ Conference Environmental Center and BOSNIE (Beijing) Decoration Engineering Co., Ltd. BOSNIE made a prominent appearance at the event with its dual brands—BOSNIE and Pablo. Decoration enterprise leaders, industry experts, and brand representatives from the Yangtze River Delta region gathered to discuss topics including the technological future of architectural decoration, integrated renovation and aging-community retrofit trends, and customization…
Zhao Jiaming, Chairman of BOSNIE Private Residence Customization, attended the 2026 Integrated Renovation Full-Chain Integrated Development Innovation Forum, joining industry leaders to explore breakthrough pathways for the sector.
On April 18, 2026, the Evolution & Breakthrough — 2026 Integrated Renovation Full-Chain Integrated Development Innovation Forum was grandly held at the Linyi International Convention and Exhibition Center. Mr. Zhao Jiaming, Chairman of BOSNIE Private Residence Customization—and concurrently President of the Customization Special Committee of the Hebei Furniture Association and Executive President of the Hebei-Anhui Chamber of Commerce—was invited as a distinguished guest. He joined renovation enterprises, designers, and supply-chain leaders from across China to discuss integrated renovation trends and share practical insights, demonstrating leadership and industry vision to energize high-quality development in the custom home furnishings sector. During his forum presentation, Zhao Jiaming highlighted...
BOSNIE Store Manager, Sales Consultant & Designer Specialized Training | Empowering Frontline Teams, Securing Market Leadership
As a premium yet accessible customization brand, BOSNIE consistently upholds its core positioning—‘Superior Quality, Exceptional Aesthetics, Outstanding Value.’ To continuously enhance service experiences for homeowners nationwide and comprehensively empower frontline stores, BOSNIE launched its Store Manager, Sales Consultant & Designer Specialized Training on April 22, 2026, at its flagship showroom in Shijiazhuang. This intensive, practice-oriented program covered key areas including mindset development, in-depth product knowledge, feng shui culture, live-streaming operations, smart-store solutions, and store management—delivering end-to-end, hands-on empowerment to frontline teams...
BOSNIE Refined Premium Customization: Redefining Whole-House Customization with Proven Excellence
Today, brand differentiation in the whole-house customization industry is becoming increasingly distinct. BOSNIE Private Residence Customization (BOSNIE Whole-House Customization) has established itself among refined premium brands through its clear positioning, robust capabilities, and attentive service—anchored by its core philosophy of “International Quality, Domestic Pricing”—making it a highly regarded choice for numerous consumers. Core Positioning: International Quality, Domestic Pricing. With 26 years of development to date, BOSNIE is a refined premium enterprise integrating interior doors, kitchen appliances, kitchen cabinets, whole-house customization, full-package renovation, R&D, design, manufacturing, sales, and after-sales service…
Intelligent Customization Shapes the Future, United Momentum Drives Progress! The Hebei Provincial Home Furnishings Industry AI Traffic Summit & BOSNIE’s 25th Anniversary Celebration Concluded Successfully
Moving Forward Together, Igniting the Future with Intelligence! In this pivotal year marking the launch of China’s 15th Five-Year Plan, the ‘Intelligent Customization Shapes the Future, United Momentum Drives Progress’ Hebei Provincial Home Furnishings Industry AI Traffic Summit & BOSNIE’s 25th Anniversary Celebration—co-organized by the Hebei Provincial Furniture Association and the Zhengding Modern Smart Home Industry Park, and co-hosted by BOSNIE Private Residence Customization, Pablo Smart Stores, and Yaju Door Panels—was grandly inaugurated and successfully concluded at the Oujing Holiday Hotel in Zhengding. Hao Lanhui, Second-Level Inspector of the Hebei Provincial Department of Industry and Information Technology; Zhou Ye, Director of the Light Industry Division; Li Fengjie, Chairperson of the Hebei Provincial Furniture Association; Yan Xinge, Chairperson of the Zhengding County Committee of the Chinese People’s Political Consultative Conference; and other distinguished guests attended...
Warm congratulations to Zhao Jiaming, Chairman of BOSNIE, on his election as Executive President of the Hebei-Anhui Chamber of Commerce.
A grand occasion heralds a new chapter; shouldering responsibility, staying true to our original mission! On December 21, 2025, the Second General Assembly of the Fourth Term of the Hebei-Anhui Chamber of Commerce was solemnly held at Taihang State Guesthouse. Mr. Zhao Jiaming, Founder and Chairman of BOSNIE Whole-House Customization, stands fourth from the left. At this distinguished event, Mr. Zhao Jiaming was successfully elected Executive President of the Hebei-Anhui Chamber of Commerce. With over two decades of deep engagement in industrial development and significant contributions to the Chamber’s growth, he has earned the full recognition of all members and now shoulders the vital responsibility of advancing enterprises owned by entrepreneurs from Hebei and Anhui provinces, fostering collaboration between the two regions...
Public Notice: Regarding the BOSNIE Furniture Store in Chang’an District
To Our Valued Customers: Recently, we have received numerous reports concerning the sale of counterfeit “BOSNIE” branded products by the BOSNIE Furniture Store in Chang’an District. This unauthorized activity has adversely affected our brand reputation. Upon discovery, we promptly launched an internal investigation and confirmed that this sales activity was conducted independently by the store without our authorization or involvement. We have taken strict disciplinary action: the BOSNIE Furniture Store in Chang’an District is no longer permitted to sell any products bearing the “BOSNIE” brand. Additionally, we have formally issued a legal notice to the store, prohibiting it from conducting any business activities under the BOSNIE name. When shopping, please...
Public Notice | Regarding Issues Involving Shijiazhuang Beipai Decoration Engineering Co., Ltd.
To Our Valued Customers: Recently, BOSNIE has received numerous reports concerning Shijiazhuang Beipai Decoration Engineering Co., Ltd. selling counterfeit “BOSNIE” products—a practice that has severely damaged BOSNIE’s brand reputation. Upon discovery, we promptly launched an internal investigation and confirmed that this unauthorized sales activity originated solely from Shijiazhuang Beipai Decoration Engineering Co., Ltd. and bears no relation to BOSNIE. We have taken strict disciplinary action, prohibiting Shijiazhuang Beipai Decoration Engineering Co., Ltd. from selling any BOSNIE-branded products. Additionally, BOSNIE has formally issued a legal notice to Shijiazhuang Beipai Decoration Engineering Co., Ltd., strictly forbidding them from conducting any business activities under the BOSNIE name. Please...
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