About BOSNIE

Company Profile

BOSNIE | Private home customization is a mid-to-high-end brand under BOSNIE (Beijing) Decoration Engineering Co., Ltd. It has been deeply involved in the building materials and home furnishing industry for 26 years and provides whole-house customization solutions for private home customization, entire space and smart store scenarios.

The brand has been in-depth cooperation with high-quality enterprises such as Swiss Konno Wood Group and Austrian EGGER Group for 14 consecutive years. The imported supply system has scale advantages and is based on the whole-house custom smart cloud platform for people, goods and services to create a complete delivery system around R&D, design, production, sales and service.

BOSNIE continues to promote industry integration and upgrading, adhering to the clear product positioning of "high-quality products, mid-range consumption", and is committed to providing more families with high-quality whole-house custom products and services to create a more tasteful lifestyle.

2000Founded

26yearsCustom Expertise

200acresIndustrial Park

30+Honors

500+Store Network

Brand History

2025

Intelligent manufacturing innovation and upgrading were carried out, the dual-brand strategy was fully implemented, and the national development strategy of thousands of cities and thousands of stores was released.

2024

Pablo's whole-home customization brand was established, relying on BOSNIE's 23 years of experience in whole-house customization, with the brand concept of "Pablo, customizing A (+) home life", and through whole-house integrated whole-home customization, with a cost-effective + high-quality product system, it is committed to customizing comfortable homes for millions of families.

2023

The company has reached a strategic cooperation with Suning.com and has joined hands with Fadiou, a brand of Suning.com, to enter the home customization industry in mainstream business districts in first- and second-tier cities.

2022

The company's marketing system was upgraded, the concept of "one hundred stores and ten thousand stores" was gradually realized, and the "cloud integration era" plan was officially launched.

2020

The company's strategy has been upgraded, and Pablo Wooden Door Division and Kitchen Appliance Division have been established; strategic cooperation with Blue Bird Home Furnishing has opened up the era of big home furnishing.

2019

The Shenyang subsidiary was established, and in the same year, it was invited again to CCTV's "Secret Transformation" column;

2018

The Beijing factory was relocated to Zhengding, Shijiazhuang, and an integrated factory with an area of 300,000 square meters was built; the direct-operated store "Shijiazhuang Juran Store" was built.

2017

The brand was upgraded and BOSNIE whole-house customization products were launched; Chairman Zhao Jiaming was invited to CCTV's "Dialogue Star Brand" column; Anhui Langxi Second Factory was built, and the subsidiary "Anhui BOSNIE Home Furnishing Co., Ltd." was established.

2015

Obtained honors related to cabinet brands.

2012

The brand entered corporate operation, and in the same year, the number of dealers nationwide exceeded 100.

2010

The brand has launched an investment plan nationwide.

2006

The company's product transformation was upgraded from the production and sales of single door panels to the production and sales of cabinets. The "BOSNIE" trademark was registered, and BOSNIE (Beijing) Decoration Engineering Co., Ltd. was officially established.

2000

Beijing Fadini Industry and Trade Co., Ltd. was established, and the Beijing Yaju Door Panel Factory was built in Daxing District, Beijing. The first-generation veteran, headed by Zhao Jiaming, had a team of only 6 people to produce and sell door panels, opening a chapter in the history of BOSNIE.

Brand Culture

Vision

Become a leader in the era of cloud integration and create a beautiful dream home for users.

mission

Help alliance merchants to upgrade their profits and realize partners’ business dreams.

position

Provide whole-house custom solutions and create an empowerment platform for the home furnishing industry.

values

People-oriented, service-oriented, excellent quality, and win-win cooperation.

Brand Milestones

Brand Events

Through moving images, witness BOSNIE’s long-term vision in whole-home customization and the milestone moments that define the brand’s growth.

BRAND FILM · Brand FilmsBOSNIE Brand Film

Brand System

Brand Profile

Focusing on the customization of mid-to-high-end private homes, we build long-term brand value with space aesthetics, board quality and on-the-go services.

Brand honor

We continue to introduce high-quality supply chains and testing and certification systems, so that every set of custom products takes into account both appearance and quality.

Brand History

From building materials and home furnishings to whole-home customization and upgrades, we continue to explore new business models suitable for dealers and users.

National Branch Layout

Regional coordination, radiating into the national mainstream market

BOSNIE uses six regional branches as fulcrums, covering core areas such as northwest, northeast, east and north China, to build an efficient network integrating production, warehousing and services, allowing quality delivery to reach thousands of households faster.

Xinjiang BranchXinjiang Branch
Northeast BranchNortheast Branch
Shanghai BranchShanghai Branch
Fujian BranchFujian Branch
Shanxi BranchShanxi Branch
Hebei BranchHebei Branch

Schematic diagram of the layout of BOSNIE's national branches, including branches in Xinjiang, Northeast China, Shanghai, Fujian, Shanxi and Hebei

Strategic Partners

From panels, finishes to hardware systems, BOSNIE works with international high-quality supply chain partners to build a solid supply guarantee for the entire customization with strict environmental standards and stable quality.

Smart Factory

BOSNIE | Private house customization production base is located in Zhengding County, an ancient cultural city in Shijiazhuang, North China, with a 200-acre customization industrial park. The whole series of automated production lines connects the front and back ends of production and manufacturing, and adopts a three-pronged approach of automation, informatization, and refinement to achieve mass and large-scale production while meeting the individual needs of end consumers.