BRAND CULTURE

Brand Culture

Starting from user decoration experience, partner growth and local service network, a brand culture of sharing, win-win and long-termism is formed.

CULTURE CONTEXT

Bring Brand Culture into Experience and Partnership

From brand concept, BOSNIE SLOGAN to brand features and brand IP, BOSNIE has condensed corporate vision, product positioning and service attitude into a unified brand expression, making private home customization not only a set of product solutions, but also a long-term commitment for a better life.

4Brand Philosophy

3BOSNIE SLOGAN

5Brand features

1Brand IP

Brand Philosophy

Vision

Become a leader in the era of cloud integration and create a beautiful dream home for users.

mission

Help alliance merchants to upgrade their profits and realize partners’ business dreams.

position

Provide whole-house custom solutions and create an empowerment platform for the home furnishing industry.

values

People-oriented, service-oriented, excellent quality, and win-win cooperation.

BOSNIE SLOGAN

Brand Voice

BOSNIE SLOGAN

Use customization as a bridge to connect industrial value and the ideal life of millions of families

BOSNIE SLOGAN carries the brand's dual commitments to partners and users: on the one hand, it aggregates the collaborative power of factories, stores and service networks, and on the other hand, it responds to every family's expectations for quality, efficiency and a better life.

Target

Contracting the production capacity of one hundred factories
Empowering 10,000 alliance stores to make profits
Create a dream home for millions of families

declare

Buy Maotai town wine and get whole-house customization
Joining hands with BOSNIE, profits will be greatly upgraded
Private Custom Dream Home
Customize your dream home
For whole-house customization, choose BOSNIE
Custom Expertise

BOSNIE Brand Features

Brand Features

Everyone rows oars to sail the big boat

Use collaboration as the underlying capability for brand growth to connect headquarters, factories, service providers and stores, allowing different roles to work on the same value chain.

Those with ingenuity win the world

Make sure the details of products, processes, designs and services are solid, and build the trust of users and partners with long-term quality.

God helps those who help themselves

Encourage partners to proactively operate and learn continuously, and transform the headquarters platform resources into real service capabilities in the local market.

law of the sky

Respect market laws and system capacity building, first accumulate standards, models and delivery methods, and then pursue large-scale replication.

See because you believe

Drive long-term cooperation with a shared vision and transform brand goals into executable, replicable, and sustainable business actions.

BOSNIE Brand IP

Brand IP

BRAND CHARACTER

A "custom designer" image based on a parrot

Brand IP allows BOSNIE's professional services to not only stay in slogans, but also to enter user communication scenarios with a more friendly and memorable role.

Create an anthropomorphic "custom designer" character based on a parrot.
The image is smart, quick-thinking, and close to design communication and creative expression.
Through high recognition and design, the brand image is more friendly and easier to remember.
It transforms into a custom dream home for BOSNIE’s private residence, connecting the brand, products and user experience.

Brand color: Love home orange

Establish visual identity with warm orange, conveying warmth, vitality and a sense of closeness to home.