Brand History

Intelligent manufacturing innovation and upgrading were carried out, the dual-brand strategy was fully implemented, and the national development strategy of thousands of cities and thousands of stores was released.

Pablo's whole-home customization brand was established, relying on BOSNIE's 23 years of experience in whole-house customization, with the brand concept of "Pablo, customizing A (+) home life", and through whole-house integrated whole-home customization, with a cost-effective + high-quality product system, it is committed to customizing comfortable homes for millions of families.

The company has reached a strategic cooperation with Suning.com and has joined hands with Fadiou, a brand of Suning.com, to enter the home customization industry in mainstream business districts in first- and second-tier cities.

The company's marketing system was upgraded, the concept of "one hundred stores and ten thousand stores" was gradually realized, and the "cloud integration era" plan was officially launched.

The company's strategy has been upgraded, and Pablo Wooden Door Division and Kitchen Appliance Division have been established; strategic cooperation with Blue Bird Home Furnishing has opened up the era of big home furnishing.

The Shenyang subsidiary was established, and in the same year, it was invited again to CCTV's "Secret Transformation" column;

The Beijing factory was relocated to Zhengding, Shijiazhuang, and an integrated factory with an area of ​​300,000 square meters was built; the direct-operated store "Shijiazhuang Juran Store" was built.

The brand was upgraded and BOSNIE whole-house customization products were launched; Chairman Zhao Jiaming was invited to CCTV's "Dialogue Star Brand" column; Anhui Langxi Second Factory was built, and the subsidiary "Anhui BOSNIE Home Furnishing Co., Ltd." was established.

Obtained honors related to cabinet brands.

The brand entered corporate operation, and in the same year, the number of dealers nationwide exceeded 100.

The brand has launched an investment plan nationwide.

The company's product transformation was upgraded from the production and sales of single door panels to the production and sales of cabinets. The "BOSNIE" trademark was registered, and BOSNIE (Beijing) Decoration Engineering Co., Ltd. was officially established.

Beijing Fadini Industry and Trade Co., Ltd. was established, and the Beijing Yaju Door Panel Factory was built in Daxing District, Beijing. The first-generation veteran, headed by Zhao Jiaming, had a team of only 6 people to produce and sell door panels, opening a chapter in the history of BOSNIE.