Company News
Pay attention to the latest progress of BOSNIE's brand activities, industry forums, terminal empowerment and whole-house customization, and understand the real actions and growth footprint of the brand's front lines.
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Company News
BOSNIE Store Manager, Sales Consultant & Designer Specialized Training | Empowering Frontline Teams, Securing Market Leadership
As a premium yet accessible customization brand, BOSNIE consistently upholds its core positioning—‘Superior Quality, Exceptional Aesthetics, Outstanding Value.’ To continuously enhance service experiences for homeowners nationwide and comprehensively empower frontline stores, BOSNIE launched its Store Manager, Sales Consultant & Designer Specialized Training on April 22, 2026, at its flagship showroom in Shijiazhuang. This intensive, practice-oriented program covered key areas including mindset development, in-depth product knowledge, feng shui culture, live-streaming operations, smart-store solutions, and store management—delivering end-to-end, hands-on empowerment to frontline teams...
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BOSNIE Refined Premium Customization: Redefining Whole-House Customization with Proven Excellence
Today, brand differentiation in the whole-house customization industry is becoming increasingly distinct. BOSNIE Private Residence Customization (BOSNIE Whole-House Customization) has established itself among refined premium brands through its clear positioning, robust capabilities, and attentive service—anchored by its core philosophy of “International Quality, Domestic Pricing”—making it a highly regarded choice for numerous consumers. Core Positioning: International Quality, Domestic Pricing. With 26 years of development to date, BOSNIE is a refined premium enterprise integrating interior doors, kitchen appliances, kitchen cabinets, whole-house customization, full-package renovation, R&D, design, manufacturing, sales, and after-sales service…
Intelligent Customization Shapes the Future, United Momentum Drives Progress! The Hebei Provincial Home Furnishings Industry AI Traffic Summit & BOSNIE’s 25th Anniversary Celebration Concluded Successfully
Moving Forward Together, Igniting the Future with Intelligence! In this pivotal year marking the launch of China’s 15th Five-Year Plan, the ‘Intelligent Customization Shapes the Future, United Momentum Drives Progress’ Hebei Provincial Home Furnishings Industry AI Traffic Summit & BOSNIE’s 25th Anniversary Celebration—co-organized by the Hebei Provincial Furniture Association and the Zhengding Modern Smart Home Industry Park, and co-hosted by BOSNIE Private Residence Customization, Pablo Smart Stores, and Yaju Door Panels—was grandly inaugurated and successfully concluded at the Oujing Holiday Hotel in Zhengding. Hao Lanhui, Second-Level Inspector of the Hebei Provincial Department of Industry and Information Technology; Zhou Ye, Director of the Light Industry Division; Li Fengjie, Chairperson of the Hebei Provincial Furniture Association; Yan Xinge, Chairperson of the Zhengding County Committee of the Chinese People’s Political Consultative Conference; and other distinguished guests attended...
Warm congratulations to Zhao Jiaming, Chairman of BOSNIE, on his election as Executive President of the Hebei-Anhui Chamber of Commerce.
A grand occasion heralds a new chapter; shouldering responsibility, staying true to our original mission! On December 21, 2025, the Second General Assembly of the Fourth Term of the Hebei-Anhui Chamber of Commerce was solemnly held at Taihang State Guesthouse. Mr. Zhao Jiaming, Founder and Chairman of BOSNIE Whole-House Customization, stands fourth from the left. At this distinguished event, Mr. Zhao Jiaming was successfully elected Executive President of the Hebei-Anhui Chamber of Commerce. With over two decades of deep engagement in industrial development and significant contributions to the Chamber’s growth, he has earned the full recognition of all members and now shoulders the vital responsibility of advancing enterprises owned by entrepreneurs from Hebei and Anhui provinces, fostering collaboration between the two regions...
Public Notice: Regarding the BOSNIE Furniture Store in Chang’an District
To Our Valued Customers: Recently, we have received numerous reports concerning the sale of counterfeit “BOSNIE” branded products by the BOSNIE Furniture Store in Chang’an District. This unauthorized activity has adversely affected our brand reputation. Upon discovery, we promptly launched an internal investigation and confirmed that this sales activity was conducted independently by the store without our authorization or involvement. We have taken strict disciplinary action: the BOSNIE Furniture Store in Chang’an District is no longer permitted to sell any products bearing the “BOSNIE” brand. Additionally, we have formally issued a legal notice to the store, prohibiting it from conducting any business activities under the BOSNIE name. When shopping, please...
Public Notice | Regarding Issues Involving Shijiazhuang Beipai Decoration Engineering Co., Ltd.
To Our Valued Customers: Recently, BOSNIE has received numerous reports concerning Shijiazhuang Beipai Decoration Engineering Co., Ltd. selling counterfeit “BOSNIE” products—a practice that has severely damaged BOSNIE’s brand reputation. Upon discovery, we promptly launched an internal investigation and confirmed that this unauthorized sales activity originated solely from Shijiazhuang Beipai Decoration Engineering Co., Ltd. and bears no relation to BOSNIE. We have taken strict disciplinary action, prohibiting Shijiazhuang Beipai Decoration Engineering Co., Ltd. from selling any BOSNIE-branded products. Additionally, BOSNIE has formally issued a legal notice to Shijiazhuang Beipai Decoration Engineering Co., Ltd., strictly forbidding them from conducting any business activities under the BOSNIE name. Please...
Congratulations! BOSNIE Honored with the 2024 “Integrity Enterprise” Certificate by the Furniture Industry Associations of Eighteen Chinese Provinces and Municipalities
Recently, as part of a joint evaluation and recommendation initiative launched by furniture industry associations across eighteen Chinese provinces and municipalities—including the “Integrity Enterprise,” “Well-Known Brand (Retailer),” and “Healthy Rights Protection Demonstration Unit” categories—BOSNIE (Beijing) Decoration Engineering Co., Ltd. (hereinafter referred to as BOSNIE) was awarded the 2024 “Integrity Enterprise” title in the furniture industry of eighteen Chinese provinces and municipalities. This marks the second consecutive year BOSNIE has received this honor, having first been recognized in 2023. The award affirms BOSNIE’s commitment to quality and integrity, as well as its contributions to the industry...
BOSNIE Strategic Collaboration & Empowerment: BOSNIE Whole-Home Customization Autumn Special Training Camp Successfully Concluded!
From August 15 to August 17, BOSNIE Whole-Home Customization held its Autumn Special Training Camp in Shijiazhuang under the theme “Strategic Collaboration & Empowerment,” successfully concluding the event. Over these three days and two nights, the BOSNIE Business School team joined forces with dealer elites to comprehensively empower partners across multiple dimensions—including brand communication systems, product portfolios, store management, marketing strategies, after-sales service, short-video operations, digital store systems, and Drag-and-Drop Smart Manufacturing software training—while jointly exploring how BOSNIE can lead the way amid evolving market conditions, shifting consumer behaviors, and intensifying competition...
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