As a premium light-high-end customization brand, BOSNIE consistently upholds its core positioning of “high quality, high aesthetics, and high cost-effectiveness.” To continuously enhance service experiences for homeowners nationwide and comprehensively empower its retail stores, BOSNIE launched a specialized training program—focused on store managers, sales consultants, and designers—at its Shijiazhuang flagship showroom on April 22, 2026.
This training covered systematic, hands-on modules—including mindset development, in-depth product knowledge, feng shui culture, live-streaming operations, smart-store solutions, and store management—to deliver end-to-end, robust empowerment and inject fresh growth momentum into the retail market.
01 Principal Zhao’s Personal Instruction
Foundational Training Across the Entire Value Chain—from Mindset to Products
On Day One, Mr. Zhao Jiaming, Chairman of BOSNIE (affectionately known as “Principal Zhao”), personally hosted and delivered the opening session. Focusing on two core modules—“mindset development” and “fundamental product knowledge”—he addressed participants from both strategic brand vision and foundational product expertise, precisely guiding store managers, sales consultants, and designers toward breakthrough strategies at the retail level.
Principal Zhao emphasized that, as a benchmark brand in the high-end customization segment, BOSNIE remains steadfast in its commitment to “high quality, high aesthetics, and high cost-effectiveness,” leveraging its differentiated product portfolio and rigorous quality standards to solidify its competitive edge in the marketplace.
Mindset development is pivotal to unlocking retail success. Principal Zhao stressed that only by aligning thinking and elevating awareness can BOSNIE’s brand value and product advantages be effectively communicated to every customer—truly achieving dual empowerment: “product excellence + professional service capability.”
02 Cultural Empowerment by Instructor Xin
Enhancing Consultation Skills Through Feng Shui Wisdom
Renowned feng shui expert Instructor Xin delivered a special lecture titled “Home Feng Shui,” seamlessly integrating traditional feng shui wisdom with contemporary interior design principles to infuse unique cultural value into frontline sales consultations. Grounded in the holistic “life destiny, fortune, and feng shui” philosophy, the session combined practical techniques—including furniture placement and residential feng shui applications—to help BOSNIE’s retail teams transcend conventional “product-only recommendations” and instead build rapid rapport with clients through cultural resonance and wellness-oriented insights—thereby strengthening trust and boosting conversion rates.
03 Traffic & Digital Empowerment
Practical Skills for Short Videos, Targeted Advertising, and Online Showrooms
Teachers Cui Ziwei and Sun Haochuan comprehensively deconstructed new-media customer acquisition techniques—from short-video title creativity and cover design to filming, editing, music selection, and hashtag usage, as well as live-stream pacing and comment-section management, including AI-powered customer-service script configuration—helping physical stores break through traditional customer-acquisition limitations and build an omnichannel growth loop of ‘online traffic generation → offline conversion,’ empowering BOSNIE stores nationwide to transcend geographical constraints and attract more potential customers.
Teacher Zhang Jianwei delivered the session ‘Smart Store Training,’ showcasing the powerful capabilities of the digital store system—from online customer acquisition and visualized solution presentation to enhanced design efficiency—empowering frontline teams with ‘digital operations,’ significantly lowering design barriers and improving solution presentation speed, enabling customers to experience BOSNIE’s high-aesthetic designs and efficient service intuitively, and supporting BOSNIE’s online design + nationwide implementation service model.
04 Product Empowerment
Analysis of BOSNIE’s Full-Category Competitive Advantages
Teacher Zheng Yangliu systematically explained BOSNIE’s full range of interior doors—from product portfolio and core manufacturing processes to material selection and scenario-based application logic—based on frontline sales and design implementation needs. She emphasized that BOSNIE interior doors deliver ‘exceptional value’: offering superior specifications at the same price point, or broader configurations at the same budget tier. Sales staff can quickly match products to customers’ floor plans, style preferences, and budget ranges, while designers can leverage the seamless color coordination between doors, cabinets, and wall panels to enhance overall design cohesion and boost proposal competitiveness.
Teacher Dong Yuexin delivered a specialized deep-dive into fundamental hardware knowledge, systematically covering BOSNIE’s full hardware product line—including hinges, drawer slides, handles, soft-close mechanisms, and dampers—to clarify hardware selection criteria and scenario-specific applications for participants.
05 Dual-Engine Drive
Efficient Customer Acquisition + Standardized Management
Teacher Yuan Ziyi presented the hands-on course ‘End-to-End Customer Acquisition, Invitation, and Conversion,’ breaking down the standardized sales process—from initial customer reception and needs discovery to solution matching, quotation negotiation, and contract signing—with practical scripts and proven techniques across the entire journey.
Teacher Zhang Rui delivered an in-depth session on ‘Store Management, Conversion, and Quotation Practices,’ stressing standardized store operations, consistent quotation frameworks, and precise control over critical conversion milestones—ensuring frontline teams maintain unified messaging, consistent service standards, and efficient closing—delivering stable, professional experiences to customers nationwide.
This training served three key purposes: first, as a strategic alignment session reinforcing BOSNIE’s premium positioning—‘superior quality, exceptional aesthetics, outstanding value’—among dealer teams; second, as a professional capability-building session deepening frontline understanding of BOSNIE’s differentiated full-category product system and integrated door-wall-cabinet strategy; and third, as a practical upskilling program comprehensively strengthening core competencies—including marketing-driven customer acquisition, standardized management, design implementation, and customer service.
We believe this comprehensive, multi-dimensional intensive training will elevate all dealer participants’ strategic mindset and professional expertise simultaneously—not only enabling them to communicate BOSNIE’s brand value and product advantages with greater precision but also equipping them with stronger, battle-tested capabilities to excel in competitive frontline markets. Together with BOSNIE, they will deepen their commitment to the premium customization segment and co-author a new chapter of ‘united strength, shared success.’
