Famous Huishang’s Fuyang Journey
Zhao Jiaming attended by invitation.
From September 18 to 19, 2026, the second executive council meeting of the first term of the Huishang General Association, together with the “Famous Huishang Visit to Fuyang” event, was held in Fuyang, Anhui. Zhao Jiaming, Executive President of the Hebei–Anhui Chamber of Commerce and Chairman of BOSNIE Home Group, attended by invitation, where he joined representatives of Huishang from across the country to share sentiments of hometown ties and discuss avenues for cooperation.
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Zhao Jiaming attended the meeting of the Huishang General Association.
This visit not only marks his concrete efforts to fulfill his duties as Executive Chairman and contribute to the development of the Anhui Merchants General Association platform, but also serves as a practical step for BOSNIE Private Residence Customization—positioned as a “new leader in haute couture” and a “new first-tier light‑haute‑couture brand”—to engage with the northern Anhui market and expand industrial collaborations. On site, it further advanced the implementation and alignment of BOSNIE’s “Hundred Brands, Thousand Stores” channel‑co‑construction initiative and Pablo’s “Hundred Factories, Ten Thousand Stores” industry‑collaboration program.
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Introduction to BOSNIE Home Group
BOSNIE Private Residence Customization——
Leader of the new haute couture brand, a new first-tier light haute couture brand
As a leader in the new luxury bespoke brand sector, BOSNIE Private Residence Customization focuses on private residence customization, adopting a “new first-tier light-luxury bespoke” value-for-money approach that transforms the traditionally high barriers of haute couture into a replicable, turnkey whole-home delivery capability. At the same time, with the value proposition of “international quality at domestic prices,” it offers whole-house customization solutions that combine striking aesthetics, superior quality, and exceptional cost-effectiveness.
BOSNIE Home Group was founded in 2000 and owns brands such as “BOSNIE” and “Pablo.” It integrates whole‑house customization product R&D, design, manufacturing, sales, and service, building a smart cloud platform for people, products, and services in the whole‑house customization sector. The company has developed end-to-end digital capabilities spanning design, order breakdown, intelligent manufacturing, and delivery, providing integrated support for two distinct customer segments: high‑end custom private residences and light‑high‑end whole‑home solutions.
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Supply-Demand Matching and Cooperation Directions
Dual-Channel Strategy:
BOSNIE “Hundreds of Brands, Thousands of Stores,” Pablo “Hundreds of Factories, Ten Thousand Stores”
On the channel side, BOSNIE is advancing its “100 Brands, 1,000 Stores” strategy: it is recruiting regional partners and city‑level service providers within the home‑improvement and building‑materials industry. Leveraging digital empowerment and end-to-end support, the company is bringing its bespoke private‑home experience to emerging first‑tier and strong second‑tier markets, rapidly expanding a standardized network of stores and services.
On the industry side, Pablo has launched the “Hundred Factories, Ten Thousand Stores” co‑development initiative: by integrating factory capacity with retail outlets through a shared manufacturing and cloud‑based whole‑home‑fitting platform, it opens up systems for design, order splitting, and order management, while providing supporting supply‑chain delivery and marketing‑operations assistance. This approach helps upstream and downstream partners seamlessly connect factories and stores, fostering coordinated development of the home‑furnishings industry across Hebei and Anhui provinces.
Supply Capacity: Integrated Door-Wall-Cabinet Solutions and Color-Matched Whole-House Customization
On the supply side, the Group offers a comprehensive, integrated home‑furnishing solution that combines doors, wall panels, wardrobes, kitchen cabinets, and other product categories, enabling full‑house customization in a unified color scheme. It leverages German‑style flexible smart manufacturing processes, an intelligent cloud‑based platform for people‑and‑goods services, and digital systems for open‑design workflows, order splitting, and order management. In addition, the Group provides end‑to‑end support services, including brand licensing, business‑school training, supply‑chain delivery, marketing and operations assistance, legal and financial‑tax advisory, and equity‑co‑investment programs, thereby underpinning both the “hundreds of brands, thousands of stores” retail expansion strategy and the “hundreds of factories, tens of thousands of stores” production‑capacity coordination initiative.
Demand and Collaboration: Recruiting Supply Chain Partners and Regional Partners
On the demand side, the Group is actively seeking collaborative partners across the home furnishings supply chain—covering materials such as panels, hardware, and finishes—and is recruiting regional partners from within the home and building materials industry. On one front, BOSNIE Private Residence Customization will handle high-end and light-high-end custom orders and experiential services; on the other, Pablo’s “Hundred Factories, Ten Thousand Stores” model will manage large-scale manufacturing and channel distribution. Together, we aim to implement the “Hundred Merchants, Thousand Stores” and “Hundred Factories, Ten Thousand Stores” co‑development projects in Fuyang and northern Anhui, thereby fostering synergistic connections between the home furnishings industries of Hebei and Anhui.
As the Executive President of the Anhui Chamber of Commerce in Hebei Province, Zhao Jiaming has consistently prioritized the development of the chamber’s platform and actively serves as a bridge between stakeholders. During the conference, he engaged in in-depth discussions with representatives of the Huishang community from across the country, fostering the exchange of business resources and industrial collaboration between Hebei and Anhui. He explored potential avenues for cooperation centered on Fuyang’s industrial opportunities and the revitalization of northern Anhui, and brought BOSNIE Home Group’s needs for collaboration in private residence customization, supply chain integration, and channel co‑development to the event.
He stated that he will take this visit to Fuyang as an opportunity to continue leveraging the chamber’s role as a bridge, fostering complementary resource development between the home and building materials industries in Hebei and Anhui. He will guide enterprises to deepen their commitment to the whole-house customization sector, synergizing BOSNIE’s “100 Brands, 1,000 Stores” initiative with Pablo’s “100 Factories, 10,000 Stores,” sharing opportunities and achieving shared growth with more fellow entrepreneurs from Anhui, and contributing to the development of Fuyang and northern Anhui.
BOSNIE National Service Hotline: 400-0123-686
