On April 18, 2026, the 'Evolution • Breaking Boundaries — 2026 Integrated Renovation and Full-Chain Integrated Development Innovation Forum' was grandly held at the Linyi International Convention and Exhibition Center. Mr. Zhao Jiaming, Chairman of BOSNIE Private Residence Customization—and concurrently President of the Customization Committee of the Hebei Furniture Association and Executive President of the Hebei-Anhui Chamber of Commerce—was invited as a distinguished guest. He joined renovation firms, designers, and supply-chain leaders from across China to discuss integrated renovation trends, share practical insights, and contribute strategic vision and industry perspective—injecting fresh momentum into the high-quality development of the custom home furnishings sector.
In his forum presentation, Zhao Jiaming observed that the home furnishings industry has entered an era of competition in a mature market, where demand for one-stop integrated renovation continues to grow. Yet fragmented supply chains, inconsistent delivery performance, homogenized offerings, and shrinking profit margins have become shared challenges for mid- and small-sized renovation firms and custom manufacturers alike. The entire industry must proactively foster resource sharing, business model innovation, and industrial collaboration—guiding enterprises toward brand-building, digital transformation, and full-chain integration—to help more home furnishings companies move beyond price wars and compete on value, collectively cultivating a healthy, sustainable industry ecosystem.
Drawing on BOSNIE’s 26 years of practical experience, Zhao Jiaming also shared BOSNIE’s strategic approach to breaking through these constraints: BOSNIE Private Residence Customization’s ‘Mengxiangjia’ (Dream Living) series is positioned as ‘Light High-End Customization’, anchored by its core philosophy of ‘Premium Quality, Exceptional Aesthetics, and Outstanding Value’. It dismantles the industry-wide misconception that high-end customization equals high price.
The brand integrates design resources from both domestic and international markets to deliver seamless door-wall-cabinet integration and matching-color finishing across all components. Leveraging German Homag machinery, laser edge-banding technology, and ENF-grade eco-friendly panels, BOSNIE maintains rigorous quality control—from material selection through production. Its product range spans entryways, wardrobes, kitchens, dressing rooms, balconies, and other whole-house spaces, offering diverse styles including minimalist, light luxury, neo-Chinese, and cream-toned aesthetics. Supported by its proprietary manufacturing bases and nationwide service network, BOSNIE delivers on its promise of ‘nationwide implementation capability and boundaryless service’—earning market recognition through dependable quality and comprehensive support.
Addressing key pain points faced by renovation firms, Zhao Jiaming introduced BOSNIE’s dual-brand strategy designed to meet diverse market needs: its Pablo brand focuses exclusively on serving renovation firms, adhering to the principle of ‘internationally renowned brands, clearly marked pricing’. Pablo leverages BOSNIE Home Group’s global supply chain, sourcing premium eco-friendly substrates—including Austrian EGGER and Spanish Finsa panels—and adapting international design sensibilities to local preferences to deliver high-value standardized products. Through transparent pricing, zero hidden fees, and a streamlined portfolio built around ‘core models + bestsellers’, complemented by intelligent manufacturing and a nationwide logistics system, Pablo ensures efficient, reliable delivery—effectively reducing inventory pressure and operational costs for renovation firms. As a trusted partner for customer acquisition, performance enhancement, and stable delivery, Pablo complements BOSNIE’s positioning, forming a synergistic, end-to-end coverage strategy spanning high-end and mid-tier segments across all channels.
Finally, Zhao Jiaming affirmed his ongoing commitment to fulfilling his responsibilities as Executive President of the Hebei-Anhui Chamber of Commerce and President of the Custom Home Furnishings Committee of the Hebei Furniture Association—acting as a vital bridge connecting industry stakeholders, deepening resource alignment, and continuously advancing cross-sector dialogue and collaboration. Simultaneously, he pledged that BOSNIE will remain steadfast in its innovation-driven, quality-first philosophy—leveraging its ‘Light High-End Customization’ product strength and dual-brand, full-chain operating model to empower more mid- and small-sized renovation firms and home furnishings enterprises in overcoming bottlenecks and achieving steady growth—joining hands with industry peers to co-create a new future for the home furnishings industry.
