To break down barriers in whole-home customization services and enhance the ability of retail outlets to close deals and execute projects, on June 9, 2026, BOSNIE Private Residence Customization (Shijiazhuang Juran Store) spearheaded a cross‑visit and study tour involving partners from Shangchi Home Furnishings and Shunhui Tiles & Stone Slabs (including Shunhui Tiles, KASO Tiles, HBI Tiles, and I-ONE Woodmaking).
The three parties look forward to empowering retail stores and creating high‑appearance, cost‑effective, one‑stop whole‑home renovation solutions for homeowners through brand collaboration and complementary strengths.
Three major brands cover all levels of home‑decoration needs.
At the exchange meeting, Mr. Chen, General Manager of BOSNIE Private Residence Customization, shared the brand’s strategy and core advantages. With 26 years of experience in private‑residence customization, BOSNIE positions itself as a light‑luxury custom brand, adhering to the philosophy of “international quality at domestic prices.” Backed by seven intelligent production bases and an extensive nationwide service network, it has established a dual‑brand operating system that precisely serves all tiers of the home‑decoration market.
The core brand, BOSNIE Private Residence Customization, specializes in light‑luxury whole‑home customization, offering a full range of panel‑based and solid‑wood products. It provides diverse base materials such as particleboard and OSB, catering to various budgets and interior styles.
The more affordable brand, Pablo, brings international‑grade design and transparent pricing to everyday households through standardized, high‑quality home furnishings. Currently, the brand operates over 500 stores nationwide and collaborates with more than twenty manufacturing partners, forming an efficient, nationwide integrated furnishing delivery system.
Leveraging its robust supply chain advantages, BOSNIE holds exclusive authorization rights for multiple internationally renowned premium board materials, including the exclusive Chinese agency for UK‑made Knauf boards, Austrian Egger industrial‑grade authorization, and the general agency for South Korean LG and AF series, as well as imported PMMA premium boards from Korea. By controlling quality at the source and eliminating middleman markups, BOSNIE strengthens the foundation of its high‑end whole‑home furnishing supply chain, making it suitable for mainstream interior styles such as minimalism, light luxury, New Chinese, and Song‑style aesthetics.
Mr. Lin from Shangchi Home Furnishings introduced that Shangchi has long been dedicated to ergonomic, health‑focused sleep systems, specializing in the R&D of high‑end upholstered furniture. Its product style aligns closely with BOSNIE’s positioning, and both sides anticipate deep collaboration to jointly create integrated, high‑quality living spaces.
Mr. Lin from Shunhui Tiles & Stone Slabs explained that Shunhui, one of China’s top ten ceramic brands, boasts a comprehensive high‑end product lineup, covering popular domestic tiles, Italian-imported HBI tiles, and premium wood‑grain tiles. These products are highly versatile and perfectly complement whole‑home customization, committed to providing homeowners with hassle‑free, high‑quality, turnkey whole‑home renovation services.
A robust product portfolio.
At the BOSNIE flagship store, Mr. Zheng comprehensively dissected the brand’s differentiated product advantages across multiple dimensions—board materials, craftsmanship, hardware, design, and after‑sales service. BOSNIE’s board materials are divided into two main categories: domestically produced high‑end custom boards and fully imported premium boards, comprehensively addressing mid‑to‑high‑end customization demands.
UK‑made Knauf boards offer flexible configurations: customers can choose standard 18mm cabinet panels or opt for thicker 22mm versions for cabinets and doors, ensuring structural stability and strong load‑bearing capacity. The 22mm thick door panels deliver excellent stability, eliminating the need for straightening devices and maintaining their flatness and shape over time, making them ideal for various high‑end minimalist interior designs.
All products in the imported high-end series are made from materials originally imported from South Korea. Among them, the Korean-imported anti-fingerprint skin-feel door panels offer a delicate tactile finish while providing excellent resistance to fingerprints, oil stains, scratches, and wear, making daily maintenance effortless and worry-free. Additionally, the fully imported Korean PMMA panels represent the pinnacle of panel-based customization, boasting outstanding stain resistance—perfect even for homes with active children—while delivering both exceptional aesthetics and practicality, ideal for high-end private residences and large-scale custom projects.
BOSNIE collaborates with world-class premium veneer suppliers such as KAD, EGGER, XAT, and KAKA, ensuring genuine direct supply and maintaining consistent texture, color, and quality throughout your entire home.
BOSNIE also offers whole-house hardware integration, unifying the colors of handles, functional hardware, wine racks, glass holders, and wooden door accessories in an exclusive cool coffee tone. This eliminates color mismatch issues and creates a seamless, integrated look across doors, walls, cabinets, and hardware.
Synergy and full-chain connectivity.
In terms of soft furnishings, Shangchi Home focuses on high-end, light-luxury ergonomic products. Their core spinal-support mattresses, designed with professional sleep systems, cater to the diverse sleep needs of couples and people of different age groups, balancing comfort, spinal protection, and everyday usability.
The entire range of upholstered beds, mattresses, and pillows is perfectly coordinated with BOSNIE Private Residence Customization cabinetry, walk-in closets, and wall panels, completely eliminating style mismatches between furniture and soft décor. Together, they create a unified, clean, and sophisticated high-end bedroom space, ensuring harmony and consistency in your home’s overall aesthetic.
On the hard-finish front, Shunhui Tiles & Slabs offers a full lineup of high-end soft-light tiles and large-format artistic slabs suitable for comprehensive interior design solutions. These products feature diffuse reflection technology that protects the eyes, along with bionic lotus-leaf stain-resistant technology, ensuring soft, non-glare lighting and comfortable viewing. They’re also waterproof, stain-resistant, highly durable, and easy to clean with just a wipe, making daily maintenance hassle-free.
Shunhui Tiles & Slabs provides versatile, universally compatible color palettes paired with premium wood-grain and stone-texture slab finishes, seamlessly aligning with BOSNIE’s minimalist, light-luxury, and new-Chinese styles. As the cornerstone of your home’s hard finishes, these products elevate spatial texture, depth, and durability, enabling a high-level integrated renovation that combines hard finishes, custom cabinetry, and soft furnishings into one cohesive whole.
Smart factory traceability.
Our research team visited BOSNIE’s North China Zhengding Smart Industrial Park. The facility employs advanced imported equipment, including German Homag S500 laser edge-sealing machines, CNC six-sided drilling units, and high-temperature molding presses, enabling automated cutting, precise edge sealing, and accurate hole-drilling processes.
From raw material selection and intelligent production to multi-stage quality inspections, standardized packaging, and nationwide delivery, every step follows strict quality-control protocols, ensuring industrial-grade precision and upholding the brand’s core values of high quality and exceptional value.
Continuous collaboration for better service.
This tripartite research-and-learning initiative has achieved deep integration across three major categories—customization, soft furnishings, and hard decoration—leveraging the strengths of aligned brand aesthetics, complementary product lines, and shared values to seamlessly connect the entire whole-home fit‑out service chain.
Looking ahead, BOSNIE will continue to roll out a range of empowerment programs, including partner mutual visits, designer training camps, and omnichannel marketing collaborations, to enhance end‑customer turnkey project delivery capabilities and refine our large‑home‑furnishings partner ecosystem. We warmly invite high‑quality brands across the industry to join forces and work together to create premium, integrated private‑residence fit‑out solutions for countless families.
