Gathering Momentum, Forging Ahead—Intelligently Shaping the Future! In this pivotal year marking the launch of China’s 15th Five-Year Plan, the “Intelligent Future, United Momentum—Hebei Provincial Home Furnishings Industry AI Traffic Summit & BOSNIE’s 25th Anniversary Celebration,” jointly organized by the Hebei Furniture Association and Zhengding Modern Smart Home Industry Park—and co-hosted by BOSNIE Private Residence Customization, Pablo’s intelligent flagship store, and Yaju Door Panels—grandly opened and successfully concluded at the Oujing Holiday Hotel in Zhengding.
Hao Lanhui, Deputy Director of the Hebei Provincial Department of Industry and Information Technology (Second-Level Inspector); Zhou Ye, Director of the Light Industry Division; Li Fengjie, Chairman of the Hebei Furniture Association; Yan Xinge, Chairman of the Zhengding County Political Consultative Conference; Cui Qingchao, former Director of the Standing Committee of the Zhengding County People’s Congress; Zhang Yinshan, Deputy Leader of the Special Task Force for Upgrading Zhengding’s Panel and Furniture Industry; Wang Ruishen, Chairman of Zhengding Modern Smart Home Industry Park; Zhao Jiaming, Chairman of the Customization Special Committee of the Hebei Furniture Association and Chairman of BOSNIE Private Residence Customization; industry professionals, media representatives, and over 800 distinguished guests gathered for the event. Media outlets including China Weekly, China Business News Network, and Hebei Broadcasting & Television Station provided comprehensive on-site coverage, capturing every highlight of this landmark industry event.
Event venue
National anthem of the People’s Republic of China performed at the event venue
Warm First Encounter: Time Leaves Its Mark—Honoring Our Dearest Friends
At the outset of the celebration, BOSNIE’s thoughtfully designed 25th-anniversary photo zone became an instant hotspot for on-site photo opportunities, drawing guests to pause and commemorate the milestone. BOSNIE’s custom welcome gifts warmly welcomed each guest—reflecting the brand’s heartfelt appreciation and genuine warmth.
Guests signing in and checking in on-site
Guests signing in and checking in on-site
Ceremony Launch: Strategic Leadership, Co-Drawing a New Industry Blueprint
Government and Enterprises Align on Shared Vision, Setting a New Course
In his opening address, Hao Lanhui, Deputy Director of the Hebei Provincial Department of Industry and Information Technology (Second-Level Inspector), noted that the home furnishings industry is both a traditional pillar sector and a vital livelihood industry in Hebei Province. The provincial government attaches great importance to its transformation and upgrading, having issued a series of supportive policies—including the ‘Hebei Province Manufacturing Digital Transformation Guidance Catalogue (2025–2027)’—to safeguard and propel industry development. He emphasized that artificial intelligence is driving the home furnishings sector from ‘point-wise intelligence’ toward ‘systemic symbiosis,’ with AI-driven traffic emerging as the core engine for stimulating consumption and enhancing operational efficiency. He commended the proactive role played by the Hebei Furniture Association, Zhengding’s panel and furniture industrial cluster, Zhengding Modern Smart Home Industry Park, and BOSNIE Home Group in innovation and exploration—and urged all attendees to engage in deep dialogue and contribute meaningfully to the industry’s digital and intelligent transformation.
Opening address by Hao Lanhui, Deputy Director of the Hebei Provincial Department of Industry and Information Technology (Second-Level Inspector)
Li Fengjie, Chairperson of the Provincial Furniture Association, delivered a keynote speech offering an in-depth analysis of current policy opportunities and market trends. She noted that the national “15th Five-Year Plan” proposal’s vision for “quality housing,” together with the province’s implementation plan for consumer goods trade-in programs and equipment upgrades, has unlocked significant benefits for the home furnishings industry. She emphasized that “AI” and “traffic” are pivotal to seizing this opportunity, and commended BOSNIE Home Group’s innovative practices in integrating the industry ecosystem and AI-driven marketing. She called on home furnishings enterprises across the province to build consensus and translate technological intelligence into momentum for growth.
Ms. Li Fengjie, Chairperson of the Provincial Furniture Association, delivered an opening speech.
Thematic Sharing Empowers Growth — Unlock the Secrets to Success
Zhang Yingshan, Deputy Head of the Special Task Force for the Transformation and Upgrading of Zhengding Panel Furniture, delivered a speech titled “Digital Empowerment”
Localized implementation of the “Shared Intelligent Manufacturing” initiative.
Xu Zheliang, founder of AI-powered customer acquisition, delivered a keynote titled “AI in Business: ‘Traffic Breakthrough’ and the Intelligent Agent Revolution in the Broad Home Furnishings Industry,” offering an in-depth analysis of how AI technologies can resolve traffic challenges facing the home furnishings sector. Mi Si V Sister—a well-known Douyin IP—and Cui Ziwei, General Manager of Yueda Integrated Renovation, presented “From Offline to Online: A Pathway for Physical Stores to Break Through,” revealing successful models of digital transformation for brick-and-mortar retail outlets.
Zhang Yingshan, Deputy Leader of the Special Task Force for the Transformation and Upgrading of Zhengding Panel Furniture
Speech by Xu Zheliang, Founder of AI-Based Customer Acquisition
Speech by Ms. Cui Ziwei, General Manager of Yueda Integrated Decoration
Strategic Launch and Signing Ceremony: Building a New Ecosystem Together
At the 2026 New Materials Policy Launch Event, innovative materials from four internationally renowned enterprises—3,000 Square, Korea Jinrong, Italy Kourwei, and UK Knif—were unveiled one by one, injecting fresh momentum into product innovation across the home furnishings industry. On-site, BOSNIE Chairman Zhao Jiaming signed strategic cooperation agreements with representatives of the four material suppliers, forging powerful partnerships to strengthen BOSNIE’s product foundation.
BOSNIE Chairman Zhao Jiaming signed strategic cooperation agreements with representatives of Sanqianfang, South Korea’s Jinrong, Italy’s Kurwei, and the UK’s Knif.
Meanwhile, to establish a long-term capability-building system, BOSNIE Business School officially appointed Xu Zheliang, Cui Ziwei, engineering and delivery expert Chen Tingyao, and marketing expert Wang Jinhua as Distinguished Lecturers on-site; Wang Jinhua was also appointed Dean of the Business School. This initiative aims to provide partners with comprehensive, intelligent support—from AI implementation and digital transformation to turnkey delivery.
Zhao Jiaming, Chairman of BOSNIE Private Residence Customization, appointed Xu Zheliang, Cui Ziwei, Chen Tingyao, and Wang Jinhua as Distinguished Lecturers of the BOSNIE Business School.
Chairman Zhao Jiaming delivered the keynote address, reflecting on BOSNIE’s 25 years of craftsmanship and dedication to whole-house customization. He unveiled the company’s five-year strategic plan—covering brand positioning upgrades, innovative product development, intelligent manufacturing deployment, and nationwide market expansion—and elaborated on the “One Thousand Cities, Ten Thousand Stores” model, outlining an ambitious roadmap for collaborative market growth over the next five years and significantly boosting partner confidence.
Chairman Zhao Jiaming shared BOSNIE’s 2026 strategy—the new “One Thousand Cities, Ten Thousand Stores” model.
As the core organizer of this summit and the centerpiece of its 25th-anniversary celebration, BOSNIE has remained steadfastly focused on whole-house customization since its founding. Its product portfolio spans panels and door facings, encompassing wardrobes, kitchen cabinets, wine cabinets, and other categories across the full spectrum of whole-house customization—delivering dream homes through exceptional quality, outstanding aesthetics, and compelling value, earning widespread consumer acclaim.
A heartfelt appreciation dinner ignited the venue, uniting all attendees in shared purpose and launching a new chapter together.
The appreciation dinner dazzled with vibrant energy and extraordinary enthusiasm. It opened with a speech by Chairman Zhao Jiaming of BOSNIE, reviewing the brand’s 25-year journey and outlining its vision for future collaboration. A short film titled "Zhao Jiaming’s 25-Year Entrepreneurial Journey" was screened, showcasing Mr. Zhao’s perseverance through challenges and BOSNIE’s evolution—deepening guests’ understanding of the brand’s original mission and developmental path.
Chairman Zhao Jiaming’s speech at the appreciation dinner.
Xu Wanbao, President of the Hebei Anhui Chamber of Commerce; Huang Yiyang, President of the Hebei Fujian Chamber of Commerce; and Wang Laichuan, former Director of the Standing Committee of the Qiaoxi District People’s Congress in Shijiazhuang and current President of the Shijiazhuang Peking Opera Enthusiasts Association, delivered speeches in succession, lauding BOSNIE’s achievements over 25 years and extending warm congratulations on its 25th anniversary. Gong Pichang, General Manager of Anhui Tao Hua Tan Liquor Sales Co., Ltd.—the dinner’s beverage sponsor—delivered a toast, inviting all guests to raise their glasses in celebration.
Xu Wanbao, President of the Hebei Anhui Chamber of Commerce, delivered a speech at the appreciation dinner.
Huang Yiyang, Secretary of the Hebei Fujian Chamber of Commerce, delivered a speech at the appreciation dinner.
Wang Laichuan, former Director of the Standing Committee of the Qiaoxi District People’s Congress in Shijiazhuang and current President of the Shijiazhuang Peking Opera Enthusiasts Association, delivered a speech at the appreciation dinner.
Gong Pichang, General Manager of Anhui Tao Hua Tan Liquor Sales Co., Ltd., delivered the toast.
Zhang Jinghui, General Manager of Hanke Junfeng & Gua Tai Soy Sauce-Flavored Liquor, took the stage to deliver a speech—offering sincere best wishes to BOSNIE, unveiling exclusive dealer benefits, and generously sponsoring generous prizes for the celebration, jointly commemorating this brilliant milestone and highlighting our deep, mutually beneficial partnership.
Zhang Jinghui, General Manager of Hanke Junfeng & Gua Tai Soy Sauce-Flavored Liquor, delivered his banquet speech.
The Shijiazhuang Peking Opera Enthusiasts Association treated guests to an evocative Peking Opera performance, earning enthusiastic applause with its masterful artistry.
Peking Opera Performance: 'Association Anthem' performed jointly by Professors Feng Minping, Gao Quanle, Duan Guorong, and Zhao Yingchun of the Shijiazhuang Peking Opera Enthusiasts Association.
At the banquet, BOSNIE held a warm and solemn award ceremony. The weighty trophies and honor certificates affirmed the awardees’ dedicated efforts—and reflected BOSNIE’s brand mission of empowering partners and fostering shared growth, as well as its leadership in the industry.
Zhao Jiaming, Chairman of BOSNIE, presented the Annual Peak Performance Award to BOSNIE’s Industry Benchmark and Market Pioneer.
Zheng Yangliu, Operations Director of BOSNIE, presented the Terminal Operations Benchmark Award, Strategic Partnership Loyalty Award, and Outstanding Operator Award.
Zhao Jiaming, Chairman of BOSNIE; Liu Yu, Co-Founder; and Chen Jianping, General Manager, jointly presented awards to outstanding employees.
On-site lucky draw
On-site lucky draw
The banquet concluded amid joyful songs and laughter—a heartfelt gathering of gratitude and a spirited launch toward unified action. This summit witnessed how BOSNIE, drawing on 25 years of accumulated expertise, galvanized industry consensus and clarified Hebei’s digital transformation roadmap for the home furnishings sector through strategic announcements and AI-powered demonstrations. Moving forward, under the guidance of the Hebei Provincial Furniture Association, BOSNIE will steadfastly uphold its vision of 'Intelligently Customizing the Future • Uniting Forces to Advance Together', leading collaborative industrial upgrading and embarking on a new journey toward high-quality development.
